EHS 4D rebrands to Havas EHS
For a simpler, more transparent corporate structure, Havas has renamed its Euro RSCG Worldwide network and its agencies as Havas Worldwide. This means that EHS 4D and EHS 4D Discovery, our in-house data agency, will align our branding and become Havas EHS and Havas EHS Discovery.
Havas has implemented a business model with a clear and agile structure that places digital at the core of its activities, unifying creative and media assets and strengthening visibility of its global brand. David Jones, Global CEO Havas comments: “A decade ago, we set ourselves apart by being the first major communication holding company placing digital at the core of all our creative agencies. We’re once again pioneers through the integration of creative, media and digital aiming to maximise collaboration and offer our clients a powerful combination of creative excellence, scale agility and innovation.
“We are the only communications group with a ‘unibrand’ structure and approach, which makes life easier for our clients.”
Changes to the Havas network
The Havas group will now consist of two main brands: Havas Media, which includes all global media agencies, and Havas Creative, which includes the Havas Worldwide network, the Arnold Worldwide micronetwork and all other communications agencies.
As of today all Euro RSCG agencies are renamed Havas Worldwide. The Euro RSCG 4D network will become Havas Worldwide Digital, Euro RSCG Life will be called Havas Life and Euro RSCG Worldwide PR will now be known as Havas PR. The rebrand will not create any changes in leadership. The rebranding also includes the creation of Havas Digital Group, a new umbrella brand that will operate across both media and creative.
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