BEST Creative Direct Marketing award for EHS 4D
We were all thrilled to pick up BEST Creative Direct Marketing at the MAA Best Awards for our Volvo Winter Tyres campaign.
The judges, who included a host of Creative Directors from some of the UK's biggest agencies, loved the creative response to what was quite a challenging brief - encouraging Volvo owners to buy winter tyres without making their current ones look unsafe.
It was also the manner with which the Direct Marketing was integrated across print, outdoor and eCRM to create a consistent message that struck a chord with the judges. Check out their thoughts in full here.
The campaign itself was such a success that Volvo actually ran out of winter tyres at one point which is a huge testament to the incredible work undertaken by the entire team involved in the campaign.
To check out the campaign in full, have a look at the video case study on our Facebook page.
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